Client was AVAVA
under Hyperquake Studio
See it live
Graphic Design and UX/UI CO-op,
Design ideation, Image creation,
Brand Concepting
3 Months
ABSTRACT
I contributed to the dual-brand launch of AVAVA and its flagship
product, MIRIA.
The project required close collaboration across internal teams and external agencies to ensure consistent visual storytelling for an early 2024 launch.
I helped develop the day/night campaign concept, designed over
50 variations of social media assets, and supported the creation of
brand toolkits.
These concepts clarified the visual relationship between AVAVA (the parent skincare brand) and MIRIA (its tech-forward product).
The concepts I supported were presented to the client and are live today.
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Establish foundational brand architecture for both AVAVA and MIRIA
- Differentiate MIRIA through futuristic, artistic visuals that stand out in the aesthetics market
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Use flexible stock imagery in a custom way to reflect innovation while supporting startup needs
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Present cohesive design to client teams and physicians via banners, brochures, and sales tools
PROCESS
The screenshots above show parts design process we followed.
From looking at inspiration, the branding concept I presented,
collecting imagery and colloaborating with the team.
The Design theme I concepted was merged with another designers
and aided in beginning of the thinking behind the campaign.
Pitched Design Theme:
AI was used in creating some inspiration imagery and
editing images for creating design themes, lots of concepting work.
THE WORK
I designed pieces as a part of in the intial concepting, locating of photography and
text layouts to be used in this campaign along with the team in design sprints executed in MIRO.