Campaign Toolkit & Cross-Agency Assets
Client was AVAVA
under Hyperquake Studio
See it live
Graphic Design and UX/UI CO-op,
Design ideation, Image creation,
Brand Concepting
3 Months
MIRIA by AVAVA is a revolutionary laser treatment
for face and neck, designed to deliver customized,
high-performance results for all skin tones.
I contributed to the dual-brand launch of AVAVA and its flagship
product, MIRIA.
The project required close collaboration across internal teams and external agencies to ensure consistent visual storytelling for an early 2024 launch.
I helped develop the day/night campaign concept, designed over
50 variations of social media assets, and supported the creation of
brand toolkits.
These concepts clarified the visual relationship between AVAVA (the parent skincare brand) and MIRIA (its tech-forward product).
The concepts I supported were presented to the client and are live today.
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Establish foundational brand architecture for both AVAVA and MIRIA
- Differentiate MIRIA through futuristic, artistic visuals that stand out in the aesthetics market
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Use flexible stock imagery in a custom way to reflect innovation while supporting startup needs
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Present cohesive design to client teams and physicians via banners, brochures, and sales tools
About 3 months after brand launch, the project was awarded
35 million in funding.
35 million in funding.
See Article
“Breaking into the aesthetics market with new, groundbreaking technology and devices demands more than just the product -
it requires a cohesive brand strategy. Sheila’s [Hyperquake’s] role as an extension of our brand team has been integral in shaping our story and overall presence, and is undeniably helping us gain traction. Their partnership is invaluable.”
Claire Sears
Vice President Marketing, AVAVA
I was on Sheilas Team which produced this project.
“It was effortless to have Lana join in on the projects we worked on together. She quickly became part of the team and added value!”
-Sheila Lewis, ECD
PROCESS
The screenshots above show parts design process we followed.
From looking at inspiration, the branding concept I presented,
collecting imagery and colloaborating with the team.
The Design theme I concepted was merged with another designers
and aided in beginning of the thinking behind the campaign.
Pitched Design Theme:
AI was used in creating some inspiration imagery and
editing images for creating design themes, lots of concepting work.
THE WORK
I designed pieces as a part of in the intial concepting, locating of photography and
text layouts to be used in this campaign along with the team in design sprints executed in MIRO.