Lana is a graphic designer based NYC, specializing
in brand identities and illustration, with a working
knowledge in 2D animation and typography.
She completed a Bachelor of Arts and Design
from University of Michigan along with her
education at Pratt Insitute studying
Communications Design, and is currently a
Junior Designer at Lutron Electronics.

About

Resume

©2025 Lana Victoria

COORLS

*Yellow flower image sourced from unsplash

TOOLS
Adobe Illustrator, Adobe Photoshop,
Adobe Indesign

DURATION
2 Months

ABSTRACT

In this project you will see the proposed logo and website design for the haircare brand. With this design I wanted to tap into a era where Kinky haircare was more at a height and bring that to a general cultural lense rather than strictly gender based.

- target audience: young adult african women, women or anyone with curly/kinky hair textures. The idea is for customers to use the website to purchase their own kinky hair kit and a booklet goes with it detailing all the things they should know about taking care of their kinky coily locks.

PROCESS

USE CASES