Univeristy of Michigan - Michigan Creative Studio - DETROIT CENTER 20 X 8FT BANNER DESIGN
ROLE
Graphic Design Intern
CLIENT
University of Michigan Detroit Center
COMPANY
Michigan Creative
TOOLS
Adobe IllustratorDURATION
1 Month
ABSTRACTIn collaboration with the Creative Director at Michigan Creative, I undertook the task of creating a 20x8 ft banner intended for deployment at the University of Michigan’s Detroit Center to foster community engagement. The client's objective was to enhance engagement levels and utilize the banner as a backdrop for summer activities, facilitating photo opportunities for patrons. The selected design serves to establish a visual link between the University of Michigan campus in Ann Arbor and the Umich Detroit Center, effectively meeting the client's specifications.
RESEARCH &
PROCESS
Lorem Ipsum... Considering a idea where a person could stand infront of it as if leaning on a car3D Kind of Draft with a new phrase The linework draft on a more flat illustration style design.3D Approach full color craftAnother Block M approach Draft, Map concept
Chosen Direction
Team found this the most effective.
Full Color Final
Mocked up for visual reference.