Lana Victoria Work Slides DeckAbout

I SAID ‘JUMP’’!/ FAIEDOR 











TOOLS
Adobe Illustrator, Adobe Indesign, Wordpress, Figma, Adobe Photoshop, Adobe After Effects
DURATION
4 Months

ABSTRACT A conceptual fashion identity developed in collaboration with a illustrator, Zidora Richards, a NY based illustrator and prattMWP alum. The project explores contrast — restraint and expression, minimal typography and narrative imagery — through black and white garments punctuated by color. Designed as wearable art for an audience fluent in both fashion and illustration culture.


RESEARCH & 
PROCESS





Concept:

A fashion-forward brand identity created in collaboration with an illustrator, exploring texture, movement, and femininity through apparel + visual language.- its super casual and baggy- hoodies and sweats. Bags and allat 

Roles:
  • You: Brand identity, typography, art direction, layout, digital presence

  • Friend: Illustration, pattern, visual motifs


Deliverables (don’t overdo it):
  • Wordmark / logotype

  • Brand typography system

  • 2–3 key visuals using her illustrations

  • 1 lookbook spread OR landing page OR Instagram grid

Motion optional (even subtle type animation is a flex)


  • “illustrative narrative”

  • “wearable art”

  • “edition-based garments”

  • “quiet typography, expressive backs”



Editorial, high street fashion feel



USE CASES Illustration spread Character spread 







Fairies 
I said Jump series 










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