Lana Victoria

WorkAbout

ORIGINAL GOURMET LOLLIPOPS



TOOLS
Adobe Photoshop, InDesign, Illustrator, Effect House, 
Adobe After Effects, FigmaDURATION
4 Months

ABSTRACTIn this project, you will see a proposed designs and campaign graphics for the Original Gourmet Lollipops, a candy and sweets company. Based on researching of current demographics.self-care and consuming ‘green’ products.  Inspired by research on the American consumer market in 2023 with the observed consumers’ desire for embracing  self-care and consuming ‘green’ products.  The work is also inspired by the 70s, elements of modern design and ideas around authentically happy feeling brands. Re-branding, Packaging and Social Media Design for a sucker brand found in every dollar tree to capture the 2025+ audien



UPDATED BRANDING & LOGO PROPOSAL



 Aimed at capturing the 2025+ audience, with a fresh, modern appeal tailored for widespread distribution in Dollar Tree stores and expansion to Target brands.



NEW ITERATION

Decided new iteration of the logo after various sketches, and brightened the colors to  what was seen to be trending from research, which were pastels. Line illustration and typeface meant to reflect the brand into a modern visual language and lasting form.
 



LOGO VERSIONS OF USE
Black Background for versatility and consistency across  the colorful designs, maintain the internal design and creating a ‘tag’ across all of their items- from their suckers to other items they sell across stores.



IDEA: A CANDY BRAND MASCOT
Cereal brands tend to have happy mascots, what if the Original Gourmet brand had a happy chef as their logo, and also as a little mascot?  From that sketch I took their tagline ‘choose to smile’ to be what this mascot would uphold. This paired with line illustrations of sucker flavors.






PACKAGING DESIGN Proposed packaging and redesign of current
Packaging of points of purchase within stores.

3 VARIATIONS DEVELOPED


CHOSE THE DIRECTION WITH THE MOST RESPONSES FROM TARGET DEMOGRAPHIC



CHOSEN DESIGN DIRECTION
Based on feedback and interactions from women in the target demographic, this was the most appealing   and picked up direction. Moved forward with this as a result. This design is inspired by, as seen in projected trends for 2025,  a liking for soft gradients with a airbrush quality, pastels and flat design.





POINT OF PURCHASE DISPLAY
Using the mascot as the apart of their point of purchase packaging in stores, letting the suckers be the most colorful section and clearly communicating the benefits of the brand on the front.





SUCKER LABELING 
Zigzag circle shape’s visual language to communicate happiness further,  along the pastels. The sticker label  is on top to make it clear firstly what the brand the sucker is for continued brand 
recognition in  consumers. 




USE CASES

CAMPAIGN 
GRAPHICS,
SOCIAL MEDIA 
GRAPHICS, 
ANIMATIONS, 
TIK TOK FILTER, 
UX DESIGN












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